Product safety is becoming an increasingly important consideration for both consumers and retailers, particularly when it comes to children's products. As expectations continue to rise, retailers need confidence that the products they stock have been designed, tested and manufactured to meet the highest safety standards.
At Rubies and Smiffys, safety is at the heart of our product development process. From initial design through to final production, every product is developed with compliance, quality and consumer confidence in mind.

A Commitment to Compliance

All Rubies and Smiffys children's costumes are designed and tested to comply with EN71 Toy Safety Standards, including:
•    EN71-1 - Mechanical and physical properties
•    EN71-2 - Flammability requirements
•    EN71-3 - Migration of certain elements

These requirements go beyond those applied to standard children's clothing, providing an additional layer of reassurance for retailers and parents alike.

Dedicated Compliance Expertise

Our specialist compliance and product development teams work closely with manufacturing partners, testing laboratories and regulatory authorities to ensure products remain safe and compliant throughout their lifecycle.

This includes:
•    Product testing and certification
•    Supplier auditing
•    Regulatory monitoring
•    Packaging and labelling compliance
•    Risk assessment and quality assurance

By taking a proactive approach to compliance, we help retailers navigate an increasingly complex regulatory landscape with confidence.

Safety Across the Entire Range

Our commitment to safety extends beyond costumes. Cosmetics, electrical accessories and party products are all developed and tested against relevant regulations and safety requirements, helping ensure consistent quality across every product category.

Looking Ahead

With regulations continuing to evolve across the UK and Europe, staying ahead of legislative change is more important than ever. We actively monitor developments including GPSR, Toy Safety Regulation updates, packaging legislation, battery regulations and future Digital Product Passport requirements.
By investing in compliance today, we're helping our retail partners prepare for tomorrow.

A Trusted Partner

While price remains important, trust has become a key factor in purchasing decisions. Retailers want confidence that the products they stock have been responsibly sourced, thoroughly tested and developed to recognised safety standards.

With decades of industry expertise and a longstanding commitment to product safety, Rubies and Smiffys provide that confidence, helping retailers deliver safe, compliant and trusted products to their customers.
Rubies and Smiffys. Trusted Products. Tested Standards. Trusted Partnerships.