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ABOUT THE BRAND

MARVEL

Immerse yourself in the world's leading superhero brand with Marvel. With endless awards to its name, Marvel offers unparalleled quality in storytelling and character development. The extensive fanbase and wide media range mean you'll always find ways to engage with your favourite heroes. By choosing Marvel, you're not just buying into a brand; you're becoming part of a global phenomenon with deep roots in popular culture. From comics to films to games, apps, TV series, exclusive events and more, Marvel offers endless ways to bring superhero excitement into your life.

TARGET AUDIENCE

PRIMARY: Preschool, Kids, Kidults, Nostalgic Fans, Cosplayers, Convention Goers, Adults

SECONDARY: Tween, Teen

KEY CHARACTERS

Spider-Man, Iron Man, Captain America, Hulk, Black Panther, Thor, Deadpool and Ghost Spider

SEASON

PRIMARY: Year-round, Christmas, Halloween, Summer, World Book Day

SECONDARY: 26th April- The Avengers release date (2012)
16th June- ‘616’ day
August- Marvel Comics #1 published (1939)

POPULAR CHARACTERS