
ABOUT THE BRAND
ALL THE HUNGER GAMES BRANDS
Enter the gripping world of The Hunger Games, a dystopian adventure that has captured the imagination of teens and young adults across the globe. The series' global box office success and multiple film awards attest to its quality and appeal. From books to films, The Hunger Games offers myriad ways for fans to immerse themselves in its compelling universe.

TARGET AUDIENCE
PRIMARY: Tween, Teen, Kidults, Nostalgic Fans, Cosplayers
SECONDARY: Kids, Convention Goers, Adults
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KEY CHARACTERS
Katniss Everdeen
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SEASON
PRIMARY: Halloween, World Book Day
SECONDARY: 23rd March- The Hunger Games release date (2012)
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