ABOUT THE BRAND
MASTERS OF THE UNIVERSE
Recapture the power of Grayskull with Masters of the Universe. This classic fantasy action figure line has won Toy of the Year awards and achieved pop culture icon status. With a strong market in the UK, Masters of the Universe offers both nostalgia for long-time fans and excitement for new generations.
TARGET AUDIENCE
PRIMARY: Kids, Kidults, Nostalgic Fans
SECONDARY: Cosplayers, Adults
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KEY CHARACTERS
He-Man and Skeletor
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SEASON
PRIMARY: Pride, Stag and Hen, Summer
SECONDARY: 5th June- Masters of the Universe release date (2026)
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PRODUCTS
POPULAR CHARACTERS
