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ABOUT THE BRAND

TRANSFORMERS

Transform your entertainment experience with the Transformers franchise, a powerhouse of action and imagination that has captivated audiences since 1984. From award-winning toys to blockbuster films, Transformers offers an immersive world of robots in disguise. With a strong presence in the global toy market and cross-media appeal, Transformers provides exciting content and products for fans of all ages.

TARGET AUDIENCE

Kids, Nostalgic Fans

KEY CHARACTERS

Optimus Prime and Bumblebee

SEASON

PRIMARY: Christmas, Halloween, Summer, World Book Day

SECONDARY: 1984- Transformers first launches as toy line

POPULAR CHARACTERS