ABOUT THE BRAND
STAR WARS
Embark on an epic journey through the galaxy with Star Wars, a cultural phenomenon that has captivated UK audiences since 1977. With multiple Oscars, BAFTAs, and global box office records, Star Wars offers an unparalleled blend of mythology, action, and universal themes. From classic films to new Disney+ series, Star Wars provides endless opportunities for adventure and imagination.
TARGET AUDIENCE
PRIMARY: Preschool, Kids, Kidults, Nostalgic Fans, Cosplayers, Convention Goers, Adults
SECONDARY: Tween, Teen
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KEY CHARACTERS
Darth Vader, The Mandalorian, The Child/Grogu, Stormtrooper, Yoda, Princess Leia, Darth Maul and Kylo Ren
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SEASON
PRIMARY: 4th May- Star Wars Day (May the 4th be with you), year-round
SECONDARY: Christmas, Halloween, Summer
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PRODUCTS
POPULAR CHARACTERS
