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ABOUT THE BRAND

BARBIE

Embrace the world of Barbie, an iconic brand that has been inspiring imagination and empowerment for decades. With its extensive product range and continuous innovation, Barbie has evolved to reflect changing social values, promoting diversity and inclusivity. Recognised with numerous Toy of the Year awards, Barbie's strong retail presence ensures that children and collectors alike can easily access this beloved brand. By choosing Barbie you're investing in a legacy of creativity, aspiration, and positive self-image that has shaped generations.

Or, experience the modern phenomenon that is Barbie the Movie, the critically acclaimed, box office sensation that has taken cinemas by storm. This modern take on the beloved brand offers a fresh perspective that appeals to both nostalgic adults and new audiences. With its star-studded cast, high production values, and cultural relevance, the film has garnered many award nominations and wins. By engaging with Barbie the Movie, you're participating in a cultural moment that cleverly blends nostalgia with contemporary themes, making it a must-see for audiences seeking intelligent, entertaining cinema with that signature dash of pink.

TARGET AUDIENCE

PRIMARY: Kids, Nostalgic Fans, Cosplayers, Convention Goers, Adults, Festival Goers

SECONDARY: Tween, Teen, Kidults

KEY CHARACTERS

Barbie and Ken

SEASON

PRIMARY: Year-round, Summer, Stag and Hen

SECONDARY: Pride
9th March- The first Barbie doll is released (1959), Barbie’s official birthday
11th March- Ken is introduced for the first time (1961)
21st July- Barbie The Movie premiere (2023)

POPULAR CHARACTERS