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ABOUT THE BRAND

WEDNESDAY

Step into the delightfully dark world of Wednesday, the Netflix sensation that has broken viewership records and earned Emmy nominations since its 2022 premiere. This modern take on The Addams Family franchise, focusing on the iconic Wednesday Addams, blends gothic mystery with teen drama. With its strong presence on streaming platforms, Wednesday offers a perfect mix of nostalgia and fresh storytelling for viewers seeking something uniquely engaging, in particular younger audiences, who have elevated the brand’s presence on social media to new heights with viral dances, hashtags and cosplay.

TARGET AUDIENCE

Kids, Tween, Teen, Adults

KEY CHARACTERS

Wednesday and Thing

SEASON

PRIMARY: Halloween

SECONDARY: Friday 13th- Wednesday’s birthday

POPULAR CHARACTERS