ABOUT THE BRAND
MINIONS
Bring home a dose of mischievous fun with Minions. These globally recognised animated characters offer family-friendly humour that resonates across generations. With box office records and over a decade of strong franchise growth, Minions guarantee quality entertainment. Choose Minions for universal appeal and a guaranteed smile.
TARGET AUDIENCE
PRIMARY: Preschool, Kids
SECONDARY: Adults
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KEY CHARACTERS
Kevin, Stuart and Bob
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SEASON
PRIMARY: Summer
SECONDARY: Christmas, Halloween, Stag and Hen, World Book Day
26th June- Minions release date (2015)
15th October- Despicable Me release date (2010)
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