About Us:
For decades, we've been all about making everyone’s dreams come to life through our amazing range of dress-up and fancy-dress costumes.
Whether you're a superhero in the making or a fairytale fan, getting ready for Book Day or for Halloween, we've got you covered with our top-quality, authentic, and industry leading designs. From favourite characters like Batman, Spider-Man or Barbie to our awesome original creations, we're always here to help you express yourself and bring out your playful side. Let's make every day a dress-up adventure!
We are proud to be partnering with and representing the biggest licensed brands in the industry. Explore some of these fantastic collections today.
Our Story:
Rubies are the largest designer, manufacturer and distributor of 365 licensed and non-licensed dress up products in the world. For over 70 years, we've fine-tuned our product and processes to dominate the costume market, with the key aim of encouraging imagination and transforming every child (& adult) into their favourite character.
With dedicated commitment to imagination, quality, and family fun, creating costumes that capture the magic of beloved characters, inspiring joy, storytelling and creativity across all generations, we prioritise excellence, innovation, and social responsibility, ensuring that their products make a positive impact on the community and the environment.
We provide fun and excitement to people of all ages and to encourage creativity through Everyday Play products for every generation.
Today, we continue leading the industry with technological advances and innovative costumes and accessories, whilst keeping imagination and creativity at the core of everything we do.
As the go-to destination for exceptional costumes and accessories our mission is to spark imagination and creativity worldwide. We strive to create unforgettable experiences for every celebration, making holidays like Halloween and Book Day and special occasions a time of transformative imagination within every family. In tune with the latest happenings in modern trends, we aim to be the top choice for individuals seeking a diverse range of products for every occasion.
