Whether you've been with us for years or you're joining us as a Smiffys customer, we want getting product and order data in and out of our systems to be simple, consistent, and built around how you actually work.

That's why we're introducing a clearer range of data feed options — all built on the same underlying data, so every method draws from one reliable, accurate  source. No guessing which feed is up to date or chasing inconsistencies between systems. One source of truth, several ways to access it.

 

Built on one reliable foundation

Every option above is powered by the same webservice behind the scenes. That means whichever method you choose, you're working from the same accurate, up-to-date data — no more discrepancies between feeds, no more wondering which version is correct.

Full setup instructions for every method are in our integration guide.

Better, together

This change brings two customer bases together under one roof, and one set of tools. We've built this with both of you in mind — and we're looking forward to working with you, not just for you, as we continue to improve how we connect our systems to yours.