Partnership strengthens Rubies’ licensed portfolio and brings Warner Bros. Discovery’s iconic characters to fans across EMEA
Rubies Masquerade UK, the world’s leading costume and dress-up company, is delighted to announce a new agreement with Warner Bros. Discovery Global Consumer Products for the design, manufacture and distribution of officially licensed dress-up products across EMEA
The agreement brings together Rubies’ expertise in creative costume design, manufacturing, distribution and retail activations with Warner Bros. Discovery’s internationally recognised and best-loved portfolio of iconic franchises and characters
Under the agreement, Rubies will develop and distribute a creative broad range of dress-up products and accessories inspired by brands including Harry Potter (with products inspired by the classic film series, as well as the highly anticipated forthcoming HBO Original series), DC, Looney Tunes and Scooby-Doo amongst others, providing consumers with new ways to celebrate and connect with the characters they love.
Pete Warton, Executive Director, Rubies Masquerade said:
“We are incredibly proud to expand our relationship with Warner Bros. Discovery Global Consumer Products and their brands including the forthcoming HBO Original series, Harry Potter and the Philosopher’s Stone through this EMEA agreement.“ This partnership reflects the strength of Rubies’ EMEA business and our ability to combine creative product development with market-leading distribution and retail execution. We look forward to working closely with Warner Bros. Discovery Global Consumer Products and our retail partners to bring these extraordinary brands to life for consumers across the region."
Jo Broadfield, Senior Vice President, Warner Bros. Discovery Global Consumer Products, EMEA, added:
“Fans are looking for more ways than ever to celebrate the stories and characters they love, and we are committed to meeting that demand in exciting and innovative ways. Rubies has a longstanding track record of bringing iconic franchises to life through innovative dress up products and retail experiences, making them a natural partner for us. By working together and combining their expertise with the strength of our portfolio of world-renowned IP, we are well positioned to accelerate growth across EMEA, expand fan engagement year-round, and deliver best-in-class products that inspire imagination, and bring our brands to life for audiences of all ages."
The new collections will launch in Winter 2026 and will be available through leading retailers, specialist costume businesses and e-commerce partners across EMEA territories.
