Rubies take home ‘Best Licensed Dress-Up or Partyware Range’, with PAW Patrol and Superman collections also shortlisted.
Rubies, a global leader in licensed dress-up and everyday play, is delighted to announce that its KPop Demon Hunters dress-up collection has won ‘Best Licensed Dress-Up or Partyware Range’ at the 2026 Licensing Awards. The award recognises Rubies’ ability to translate the world’s most exciting entertainment properties into innovative, high-quality dress-up that connects characters with fans and delivers strong opportunities for retail partners.
Rubies also secured two further nominations in the same category for its PAW Patrol and Superman collections, with three ranges shortlisted overall – underlining the strength and diversity of the company’s licensed dress-up portfolio.
“KPop Demon Hunters has been a phenomenal success, and being part of that journey has been incredibly exciting for Rubies. The response to our dress-up collection – from retailers and consumers alike – has been extraordinary, so to see it recognised by the Licensing Awards is a fantastic achievement. This award belongs to the entire Rubies team. Their creativity, agility and commitment enabled us to respond to an incredible cultural moment and bring exciting character dress-up to fans at speed. We’re extremely proud of what we have achieved together.”
Pete Warton, Executive Director, Rubies
Developed in collaboration with Netflix, Rubies’ KPop Demon Hunters collection launched just months after the smash-hit film debuted on the streaming service, making Rubies one of the first partners to bring KPop Demon Hunters consumer products to market.
The win highlights Rubies’ continued focus on combining strong licensing partnerships, creative product development and speed to market to capitalise on emerging entertainment and consumer trends.
Recognised as one of the licensing industry’s leading awards programmes, the Licensing Awards celebrate excellence, innovation and achievement across brands, licensees, retailers and the wider licensing community.
Rubies is continuing to expand its KPop Demon Hunters dress-up collection, with new additions launching throughout Q4 2026, building on the exceptional response to the initial range.
View our award-winning KPop Demon Hunters collection here
