This girls mermaid costume is a retail-ready fairytale favourite that delivers strong visual appeal straight out of the bag. The dress features a pink and purple satin-effect finish, glittery tulle tail hem, sequin trim detailing, and a decorative gem centrepiece, giving it a polished, eye-catching look that stands out on the shop floor and online. Designed for kids, it is a versatile and consistently popular line that suits a broad range of retail environments.

This mermaid fancy dress costume is a solid year-round seller with particular demand spikes around Book Day, Halloween, and birthday parties. It fits naturally into fairytale and storybook themed ranges, making it an easy add-on for school dress up days, themed parties, and imaginative play. Stocking this alongside complementary princess and fantasy costumes helps increase basket size and supports themed display opportunities in store.

• Girls kids mermaid costume dress in pink and purple with glitter tulle tail hem
• Sequin trim and decorative gem detail add premium visual appeal at an accessible price point
• Ideal for Book Day, Halloween, birthday parties, school dress up days, and storybook events
• A fairytale fancy dress staple with broad seasonal and year-round selling potential
• Works well alongside princess, sea creature, and fantasy costume ranges for upsell opportunities

Add this mermaid costume to your kids fancy dress range and pair it with coordinating accessories and wigs to build out a strong fairytale collection that keeps customers coming back.