ABOUT THE BRAND

UNIVERSAL

Bring the magic of Universal to your shelves with a portfolio spanning family favourites, epic adventures and horror icons. From the mischievous fun of Minions and Shrek to the imaginative worlds of How to Train Your Dragon and Gabby’s Dollhouse, there’s plenty to inspire your customers. Add the prehistoric excitement of Jurassic World Explorers, the iconic stripes of Where’s Wally? and the chilling appeal of Chucky and Universal Monsters, and you have a range packed with character. Discover licensed costumes and accessories from Rubies that help customers become their favourite characters, with opportunities for retailers across Halloween, World Book Day and year-round celebrations.

TARGET AUDIENCE

PRIMARY: Preschool, Kids, Kidults, Nostalgic Fans, Cosplayers, Convention Goers, Adults

KEY CHARACTERS

Shrek, Fiona, Chucky, Tiffany, Hiccup, Toothless, Astrid, Wally, Wenda, Waldo, Dracula, Frankenstein, Bride of Frankenstein, Creature From The Black

SEASON

PRIMARY: Year-round, Christmas, Halloween, Summer, World Book Day

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