ABOUT THE BRAND
SONIC THE HEDGEHOG
Speed into action with Sonic The Hedgehog, SEGA's iconic blue blur that has been thrilling UK gamers since 1991. With multiple game awards and Guinness World Records for sales, Sonic represents the pinnacle of fast-paced gaming excitement. But Sonic's appeal extends far beyond consoles – from blockbuster films to an extensive range of toys and more, the franchise offers something for every fan.
TARGET AUDIENCE
Gamers, Kids, Adults
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KEY CHARACTERS
Sonic, Knuckles and Tails
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SEASON
PRIMARY: Halloween, Summer
SECONDARY: 23rd June- Sonic’s birthday (also first appearance of Sonic in Sonic the Hedgehog, 1991)
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PRODUCTS
POPULAR CHARACTERS
