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ABOUT THE BRAND

SESAME STREET

Bring the magic of learning into your home with Sesame Street, the groundbreaking educational programme that has been enlightening and entertaining children since 1971. With over 200 Emmy Awards and multiple Peabody Awards, Sesame Street's impact on early childhood education is unparalleled. The show's research-driven curriculum, focusing on literacy, numeracy, and social skills have created a learning experience that has shaped generations of children worldwide.

TARGET AUDIENCE

Preschool, Kids, Nostalgic Fans, Families

KEY CHARACTERS

Elmo and Cookie Monster

SEASON

PRIMARY: Summer, World Book Day

SECONDARY: 10th November- Sesame Street Day (also anniversary of first airing of series in 1969)

POPULAR CHARACTERS