Rubies UK

Forgot your password? Email Password Re-set

Force Friday

September 01st 2017

Force Friday is here again! 

Attention, Star Wars fans: It’s time to make some room on your desk, toy shelf, bookshelf, and in your closet.

Disney and Lucasfilm has announced Star Wars Force Friday II, a global fan event celebrating the launch of Star Wars: The Last Jedi products. Toys, collectibles, books, apparel, and more will go on sale beginning at 12:01 a.m. on Friday, September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.

“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for The Last Jedi. Plans for this year’s worldwide event are top secret, but expect something befitting the excitement around the next episode of the Star Wars saga.”

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from Star Wars: The Force Awakens. Toys from the new line were revealed via a global livestream unboxing event with top Maker Studios creators that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.

Details of how fans can participate will be revealed closer to the event, but the worldwide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for The Last Jedi will be kept under wraps until Force Friday II to preserve surprises for fans.

Keep an eye for more great Star Wars dress-up and accessories from Rubie's! 

from Starwars.com