Rubies UK

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Antipiracy & Counterfeiting Strategy

Rubie’s has launched a European strategy on anti-counterfeit and enforcement in order to police and monitor the sale of all items bearing the trademarks, brand names or designs which the company is responsible for directly, or under license. It will target retailers, distributors, wholesalers and manufacturers.
Rubie’s is committed to working with its sister companies and distributors around the world to protect its catalogue and deliver a strategy that benefits its retail partners, distributors and the end consumer, and to safe-guard its significant investment in licensed properties and dress-up product ranges.
Rubie's has appointed Mike O’Connell to lead the strategy. He brings with him over 12 years of experience in the industry and has a wealth of knowledge in both Fancy Dress and IP infringement. Working with Counsel, HMRC, Licensors and Trading Standards, Rubie’s will, as a matter of course, monitor online platforms and specific bricks and mortar retail channels on a daily basis to identify and challenge all infringers, taking a zero tolerance approach to stop the sale of fake products. Where appropriate, policy will always be to bring civil or criminal prosecutions against offenders, wherever they are based.
Counterfeit products of fancy dress items are estimated to be costing our industry millions of pounds in lost sales each year - revenue that is not re-invested back into the industry.  Most often, fakes are not subject to EN71 testing, flammability testing and are potentially unsafe or harmful to our consumers.
Rubie’s have spent many years to build an unrivalled and leading licensed portfolio, uniting the strongest entertainment and character brands available. We take great pride in our Intellectual Property Rights and that of our Licensors and so have launched this strategy to protect, track and monitor the sale of our products and take action against counterfeit product in the market. 
Rubie’s are urging retailers, distributors, wholesalers and manufacturers to take action if they see an item that they suspsect is fake or counterfeit by reporting it at